Hi all, just wondering if anyone has any tools or resources that offer guidance on how to determine and/or refine key messages from a research project. Thanks!
2 thoughts on “ISO tools/resources: determining key messages”
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Hi all, just wondering if anyone has any tools or resources that offer guidance on how to determine and/or refine key messages from a research project. Thanks!
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Hi Maureen, maybe this could be helpful:
Young, E. & Quinn, L. (2017). An essential guide to writing policy briefs. Berlin, Germany: International Center for Policy Advocacy. https://www.icpolicyadvocacy.org/sites/icpa/files/downloads/icpa_policy_briefs_essential_guide.pdf
If this is the kind of resource you are looking for, please let me know–there are a few others I can think of.
We’ve recently been exploring this “And, But, Therefore” approach to developing key messages. Here is a TED talk about it: https://www.youtube.com/watch?v=ERB7ITvabA4
This presentation is also helpful: https://www.coursera.org/lecture/foundational-skills-communicating-health/abt-and-but-therefore-5r2L2